Courses, workshops, tickets & more
Sell events on Shopify
with a theme and a theme only
Sell events, courses or workshops in addition to your products in your Shopify store without any complicated plugin. No coding knowledge required.
Note: the current store you are browsing is a demo of the Calendar theme for Shopify.
There is no way to sell event-based services on Shopify, except with costly apps that requires a lot of time to set up and some technical expertise.
A growing demand
As stated in this post, several types of business selling other things than products, or selling products combined with any other service, are moving online. As Shopify Experts at Tabarnapp, we get a lot of local merchants from Montreal and nearby who are moving to selling online. For them, Shopify seems like a good choice in terms of ease of use. At least until they start to build their store...
“ Building a Shopify store is harder than expected because of the merchant needs composed by a mix of products and time-based services like classes, trainings or any other event.”
An undeserved market
The market of selling time is huge and non-deserved. If we target narrower, the businesses selling products alongside courses, events, workshops and any other fixed-date productified service that is attached to a defined time slot, for example surf lessons for a surfboard store or show tickets for a guitar store, have a hard time setting up their Shopify store.
“ Selling fixed-date productified services that is attached to a defined time slot, for example surf lessons for a surfboard store have a hard time setting up their Shopify store. ”
The inefficience of the current solutions
Right now, Shopify merchants turn to third party apps like Appointment Booking, Product Booking, Booking App or BookThatApp, or a few other alternatives in the App store. We integrated these apps several times for clients who previously gave up trying them because it was long, hard to understand for non tech savvy people, expensive in the long run, overkill or simply not what they were looking for to sell event-based services.
A calendar-based Shopify theme allowing stores to sell products and event-based services.
For example, a surfboard shop selling boards and surf lessons, like the store you're currently on
A Calendar View for your Event collections
Businesses giving classes like gyms or more niche stuff like piano or mountain bike lessons, need more than an improved default contact form with date & time pickers. They need a built-in calendar, with products or services being available in time slots.
The Calendar theme allows merchants to display one or more products in a calendar view, on the homepage’s featured collection section as well as in the collection pages. The basic use case that we take as example is a Surfboard shop selling workshops inside a collection page called Workshops.
Buy 1 single store licence
How many seats left?
A simple but useful visual cue is an Availability label. For stores tracking inventory, that enables Merchants to show/hide labels inside the product card in the collection pages, in the product pages and in the homepage sections with products.
Labels are visual cues to increase scarcity and be transparent with customers.
These labels are useful for products, but especially for courses and events. It answers the question every potential buyer is asking: how many seats left?
When a product or an event or any of the services you sell is sold out or backorder, you can display a Contact Me When Available button and collect customer's email address. This is a great way not to lose a potential sale and grow your leads.
Contact Me When Available
Several apps allow merchants to add a form on their product pages for customers to enter their email address to be notified when a sold out / backorder product is back in stock.
Out of Stock?No worry, we'll notify if a seat becomes available again.
For merchants selling recurring events or on-demand courses, this feature is great. When they are fully booked, that will allow to them to indicate customers they are “sold out” and to still continue to get leads (people submitting their email address). Having a waiting list is great if there are absents to some classes or to build a list of people for an upcoming event.
Use cases for this feature are not limited to events. Any product in your store can benefit from this Contact Me When Available feature.Customer Demo
Related events or products
What's Next? What else do I need?
Most of the businesses that sell time break down their product and service offer to different levels. The best example is a course with beginner, intermediate and advanced levels. The Calendar theme offers what we call a What’s next section, similar to a Related products snippet, but visually displayed as a step-by-step process. Merchants will be able to upsell with sessions, eg. parts 2,3,4… thanks to a simple and suggestive UI.
What is the next course level?Beginner (you are here) > Intermediate > Advanced
This above is just an example. To enable this feature, Merchants go inside Customize theme > Product pages and click in the Section tab, then tick the checkbox “Enable What’s next products”. Merchants have the ability to select the number of products displayed.
Products are displayed there automatically according to either collection (by default) or manually using navigation menus, up to the desire of the Merchants.
Related products > Equipment & material required for this course
Use the Related Products section to cross-sell mandatory or optional products to participate to an event, course or workshop.
Enhanced contact form
Allow customers to select a date & time when contacting you
A business like a surfboard shop, with a few workshops, and where the demand (clients asking for lessons) is higher than the offer (lessons available), needs an improved contact form with date & time pickers, where the customers can put their time preference and the shop can create new dates based on most popular requests.
A better contact form with date & time pickers is also useful to book a private training if the offer is bigger than the demand, or if the offer is unlimited.
Other types of businesses simply require a better contact form with datepickers to book an appointment with a representative or an advisor, for example selling technical materials or selling more expensive items like cars, motorcycles, houses...
Buy 1 single store licence
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